Fine Chemicals has been occupying an important position in the Japanese chemical industry. As the country most of the fine chemicals market is already saturated, the Japanese fine chemicals producers are to its development focus to high-margin products, while growing the raw material cost pressures, globalization of its business. In addition, they also strive to develop new products to meet the automotive and electronic materials, such as fast-growing areas of market demand and new product development process to focus on environmental and safety issues.

Widely Rebound

Since 2007, the Japanese fine chemicals market demand to remain strong momentum of growth. For example, the cosmetics market sales in the past two years, 1.5 trillion yen mark for the first time, paint market sales for three consecutive years more than 700 billion yen mark. As the precious metals and other raw materials cost increases, the catalyst market, sales increased from 2005 to Ma Ding Fabric fabric ; 300,000,000,000 to grow to 2007 of 5,000 million yen, ranking third in the Japanese fine chemicals market, second only to cosmetics and paints.

However, over the same period there are also some fine chemicals underperforming. Agricultural chemicals, such as Japan's saturated market, the recent show, the industry sales in 2007 fell 1.6%, fell to 319,300,000,000. In addition, the Japanese market, sales of synthetic dye manufacturing operations due to the impact of the transfer to China, but also fell in 1991 one-third of 115,400,000,000. Japan, however, the prospects for synthetic dye industry is still relatively optimistic, because the Japanese manufacturers found in the availability of electronic information materials widely used in areas such as special coloring agent.

To develop the fastest growing niche market

The level of technological development capability will determine the success or failure of developing growth markets. Fine chemicals growth markets including automotive, electronic information, environmental protection and new energy fields. Growth in the global market, Japanese companies will continue to play a leading role, accounting for semiconductor and liquid crystal display high-tech materials such as lion's share of the market.

Fine chemical industry belongs to niche markets, such as industry characteristics determine the firm size do not necessarily require much. Japan has many small and medium sized manufacturer of fine chemicals, while small, but its own proprietary technology and a lot of them in the global fine chemical industry played a key role. In recent years, the Japanese fine chemical manufacturers are developing high-margin products in order to open up the world's fastest growing niche market.

The Highly Competitive Field of osmetic

In 2007, Japan launched a number of new hair care, when the market size of 1,800 billion yen, products include a wide range of shampoo, hair dye and conditioner. Because cosmetics manufacturers increased advertising investment, market competition is becoming increasingly fierce.

Similarly, the Japanese cosmetics market competition becomes increasingly fierce. Japanese skin care products market is already saturated, but the cosmetics market is still the most important component. Whitening products and anti-aging products are the backbone of the Japanese skin care products market, in which the Japanese men's cosmetics market is growing steadily.

Focuses on Developing New Markets Coatings

Varnish and paint has three main functions, # namely: protection of basic materials to give a good appearance and special performance by improving product value. In addition to protecting steel, wood and plastic substrates, the new type of varnish and paint there are other features, such as antifouling, deodorizing, sterilizing and heat insulation. Varnish and paint manufacturers are using these new features speed up the opening up of new markets.

Varnish and paint market, most worth mentioning is the insulation coating. Insulation coatings help to reduce the heat island effect, and can improve the efficiency of air conditioners. In addition, the thermal insulation coatings are increasingly being used as factories, apartment and residential roofing materials, the Japanese manufacturers, therefore expanding the productive capacity of thermal insulation coatings.